We tackle this in multiple ways, but the first goal is to continuously skill the rural community to improve their output and then connect them to a marketplace for their goods. Our skilling ensures they move from being small farmers to agri-prenuers who can improve output, plan ahead and be a key supplier in the market.
This market can be a larger co-operative or state run procurement unit, and it can also be a nifty start-up in a related area, such as an organic fruit supplier.