Rural Marketplace
Marketplace Matters
Stranded India typically stays that way because even when our rural community produces goods and services using their skills, they have no access to a market.
So farmers rarely raise output, because they don’t know where to find buyers, women in self-help groups struggle to set more ambitious goals because they don’t know who will buy the goods they make, be it handcrafted goods or a service they can offer such as food making units.
We tackle this in multiple ways, but the first goal is to continuously skill the rural community to improve their output and then connect them to a marketplace for their goods. Our skilling ensures they move from being small farmers to agri-prenuers who can improve output, plan ahead and be a key supplier in the market.
This market can be a larger co-operative or state run procurement unit, and it can also be a nifty start-up in a related area, such as an organic fruit supplier.
We make sure that by working with our partners and the government we link the community to the market because without this cycle of livelihood, even a carefully planned rural development plan can disintegrate.
We also help small producers aggregate supplies in order to create a larger market for their goods.
Taking up some focused challenges for which we can develop specific scalable solutions in the medium term
To create supportive market based ecosystems such as well run low-budget schools and hospitals, contract farming, youth-focused interventions linking with local enterprise development and connecting local informal sector jobs.
Develop a range of solutions that are market-driven solutions for the poor.
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Farmers are incentivised to crop better because there is a market for their goods
Multi-cropping and new cropping patterns emerge
Shift to experimenting with new crops from horticulture to growing fruits rather than traditional grains
Farmers are incentivised to crop better because there is a market for their goods
Multi-cropping and new cropping patterns emerge
Shift to experimenting with new crops from horticulture to growing fruits rather than traditional grains
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