Bending Markets for Flourishing Localities

Through the Bending Markets for Flourishing Localities (BMFL) approach, we link the community to private businesses. Our interventions are designed to redefine the rules of the game, increase supply and demand and help bring in missing support like capital, information, and logistics.

While the rural poor have government programs to support them, there are inefficiencies in delivery. But the market or private sector can often step in and support the community and government in transforming these localities from poor to prosperous.

Bridging the supply
and demand gap

Rural communities rarely have access to a market to sell their products and services, and so limit their output. For instance, farmers do not reap large amounts of produce and craftspeople do not set ambitious goals for their goods or services because they do not know where to find buyers.

The challenge requires a two-fold solution:


Maximise local potential to enter the national economic arena


Encourage enterprises outside the region to participate in the local economy

Capitalising Opportunities

Structural level interventions for systems change

Arranging partnerships with public programs and the private sector is vital. So is catalysing financing and improving infrastructure like roads, electricity and communication to encourage markets.


Meso level interventions at the market system level

Mini and nano enterprises (MNEs) can generate many rural jobs. So we focus on prototype development of place-based models. They combine existing livelihood and employment programs to create locality-focused clusters of growth that capitalise on current opportunities while preparing for future ones.


Micro level interventions at community and market levels

Market readiness is an important step which involves developing skills, changing mindsets and identifying business models. The first goal is to continuously skill the rural community to improve their output and then connect them to the marketplace for their goods.


Farmers cultivate crops better since there is a market for their goods

Farmers cultivate crops better since there is a market for their goods

Farmers shift from traditional grains to new crops like fruits